Whether it is a delicate white wine, a velvety red wine or a sparkling sparkling wine, the honey wine of the gods has always been a superior temptation. In Ars Amatoria Ovid writes: “Wine prepares the mind, making it easier to prepare them for passion”.
We tried to ask ourselves why, and what we found was more than a good reason.
Wine can reduce depression and make us more relaxed, drink it sip by sip, it increases confidence and eases intimacy. Its slow and gradual effect is similar to seduction, more on the brain than the body.
Besides, wine can ignite our senses. First is the sense of smell, which more than anything knows how to awe, to give promise and to call us.
The intoxicating aromas released from the glass give the wine an unmistakable olfactory sensory suggestion, apparently replicating the function of human pheromones, as in the chemistry of ‘attraction’.
Their gradual unveiling is like a seductive dance that represents the joy of waiting: to “feel” more intensely requires knowing how to wait.
A prelude to the gustatory experience, evolving bite by bite.
Paired perfectly with food, wine can impart a sense of symbiosis and wholeness akin to a hug or kiss. It’s no coincidence that it’s the perfect drink for an elaborate dinner for a couple.
The sense of hearing is beyond doubt: listening to a description of a wine conjures up the dynamics of courtship, as commitment, calling and anticipation of tasting.
Whether it is a refreshing white wine or a full-bodied red wine, its texture is called “body”.
And what about a wine glass made of elongated “legs” and a perfectly rounded cup? Legend has it that it was modeled on the breasts of Louis XV’s lover, Madame Pompidou?
In conclusion, wine is a reflection of passion, of calling, of seduction, even by sight and touch.

Actually there are more. Wine always tells its story.
It is a cultural symbol, a sacred drink revered by poets, philosophers, artists, the protagonist of banquets as the “nectar of the gods”, and a sacred symbol of our religious traditions. In short, in our imagination it encompasses the pure and the sinful, the love and the passionate, the divine and the profane, it is the companion of love and all the manifestations of love.
It’s no coincidence that science proves that people who drink wine are more attractive. A study of 1,200 women by Louis University in Rome found that in Italy, men who do not drink alcohol are uninteresting (30%) or even boring (25%), while 48% of couples choose to have dinner together. Drink wine instead of other beverages.
Beyond that, wine has a disinhibiting effect, an aspect that is definitely an engine of passion.
Roberto Cipresso and Giovanni Negri are the authors of “Vineide,” an essay about the unique power of wine to be evocative in our culture , the book writes:
“Wine winks, teases, provokes…smiles, moves, finds and chases. But also erotic, elusive… poignant and hazy. By definition and by nature, wine is as seductive as beer, barley, chamomile. As for seduction , whiskey or cocktails are as effective as vanilla tea or grandma’s herbal tea. You just have to understand why…alcohol intoxicates you, it never seduces you: but alcohol doesn’t intoxicate you intoxicate yourself. It intoxicates you Want to own it. Be with you… Encased in that transparent goblet, hidden behind what fascinates you. Little by little it allows itself, leaves itself in the air and light . . . to fascinate everyone”.